It's much more than a logo. Simply put, it's how the world sees you . Its an abstract representation of you that targets the people you want to work with.
Crafting a brand is a mixture of art and science. The first step is to determine what market you would like to work in: luxury, foreclosure, urban first-timers or rural down-sizers?
Once we find our target audience the next step is to find your voice - as you will be the one utilizing the brand. This is a crucial step and often overlooked by people buying an "off the shelf" or discount logo from an online logo farm. Your brand must reflect you. This is what makes it truly unique.
Just what is a brand?
Name
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This is the most important one!
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Pick something that’s unique, clear, and concise.
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Avoid generic terms.
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Avoid new trends, remember - this is to last years.
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Your name is always a good choice.
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Be sure it is compliant with local real estate guidelines.
Logo
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This is the “icon” of your brand.
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Avoid generic images such as houses or keys.
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The point is to stand out, not look like the rest!
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Do NOT build your logo in Canva. You cannot own it!
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If you’re going to invest in a single aspect of your brand, invest in this.
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If you plan on trademarking your logo, it MUST be unique.
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You can NOT trademark logos designed in Canva!
Colors
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Choose these carefully as different colors have different emotions and expectations.
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Different colors combine and not all colors combine well (color theory).
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Be consistent with your colors and use them throughout all your do.
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While colors are important, don’t overdo it. Pick 3-5 colors max and your logo should also work in black and white presentations.
Fonts
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Fonts have a personality.
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This font is Montserrat and is good for a modern, corporate feel.
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However this font is called Alice and has a warmer approach.
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Elevate uses Bauer Bodoni, like Alice with a more regal atmosphere.
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What ever font you choose must be legible at various sizes both screen and in print.
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If you want a fun or casual brand, there are better ways!
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Different fonts can pair together so make sure they look good as a set.
Voice
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This is your brand’s personality
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Fun and carefree? Bold and professional?
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This should align with your personality. Do not clash.
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Think about the clients you want to attract. The voice should be built around bringing them in.
Expectations
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This is why your brand should match you.
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Does your brand look like the service you offer?
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Do not try to be someone you’re not. It will not be genuine and consumers will be turned off.
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In short: Don’t have a whimsical brand if you’re dressed in three-piece suits. But, if your market prefers shorts, have some fun!
Style
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These are the combined rules for how your brand is to be used.
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It defines who we are and how we are to be portrayed.
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Your marketing team should learn this by heart so they can recite your primary color hexcode from memory (#550E3D)
Personality
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This is the sum total of your efforts
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For example purple Alice brand identity will create a modern yet approachable look that will appeal to multiple price points. The messages that are sent on behalf of that brand should match.
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However, a black/white Bodoni look will feel like a consultant or advisor appealing to higher price points and looking for sophistication.
If it's not just a logo, what is it?
Working together to define you.
Working together to define you.
The first step is to schedule a 15 minute consultation where our brand designer can learn your interests and style preferences. Then our team works behind the scenes to provide you several draft logos based on our initial conversation and "style inspirations". If you like a draft, excellent! We then refine that logo until you're happy. If not, back to the drawing board.
We are not satisfied until you are.
Along the way, our design team will give you feedback and explain our ideas so you're not left wondering why a specific angle or color was chosen.
Once the logo is settled, then crafting the style guide, Canva elements, or website is a relativly quick and straight forward process.
Branding Packages
This is the very basic level of branding, or how your business looks to the world.
This service includes consultation, a design of a logo, plus a color and font package that will elevate your business in the eyes of the consumer.
Includes 60 minutes of contact time.
Foundation | $497
If Foundation is how your business looks, this is how your business will sound - so to speak.
Framework builds off your logo design and ads a personalized style guide that defines your brand’s voice, personality, and expectations, and how your business will be heard by the world.
Includes 60 minutes of contact time.
Framework | $997
Turnkey ads life to your brand by building social media elements in Canva so agents can easily keep their business front and center.
Plus the basics agents need with signage, brochures, and business cards, all wrapped in your new brand.
Includes 90 minutes of contact time.
Turnkey | $2,497
This service is the entire package: a professionally designed brand on a professionally designed website that is easy to maintain in-house. This includes five standard pages and integration with your brokerage's IDX/CRM if available.
Includes 120 minutes of contact time.
*Custom website pricing is available upon request. Website maintenance available for $100 per month.
